Final Reflection

This course was challenging for me because I am not a teacher and I do not have a classroom or group of learners in which to apply some of the concepts learned. However, the concepts of monitoring your digital footprint, developing a personal learning network, and searching for professional development through social media and networking are applicable to anyone and I was able to apply those to my professional life.

1)      Digital Footprint- while I feel I am careful to monitor my online activity, I had not done a recent audit of my interactions and this was a good reminder to be vigilant in that regard.

2)      Personal Learning Network – my PLN was rather limited until I was challenged to think outside the box of my familiar channels. I gained exposure to new areas of LinkedIn and Google+ that had not explored before.

3)      Professional Development – I have attended many webinars in the past for professional development purposes but had never been exposed to Twitter Chats and am very intrigued by this methodology. I had mixed results with the chats I attended but the ones that were good were SO good that I plan to continue this method of learning in the future

Because I am not an educator, I won’t be applying my learning in the classroom; however, I initially selected this course to gain a broader exposure to social media and see how my college might use it for marketing purposes and to better connect to current and prospective students. I was exposed to several technologies that will directly assist in this endeavor. Curation tools like Storify and Scoopit could be used to gather positive articles about the college. Our college is always looking to find topics and methods of communication that connect to students, and I could see us using these curation technologies to curate on topics like good study habits or combating test anxiety.

Furthermore, I can envision the college conducting our own Twitter chats on topics like how to apply to the college or how to navigate the financial aid process. I think it’s critical to meet students in the technologies they are already using and Twitter is a great means to do so.

Blog Reflection

Part of our final assignment was to reflect on our blog posts throughout the semester. I feel my posts were well written and met the criteria identified by our instructor. I received positive comments from my peers when linking my posts on our course Facebook page. I feel I should receive full credit for my blog posts.

Social Media Policies

My social media guidelines:

https://docs.google.com/document/d/1FPG-Opj6c9mselSjQv06B9t3xh0JXfklJSomdJceunQ/edit?usp=sharing

I work in the Marketing at for my college and my department is responsible for the college’s social media account. We recently hired a staff member dedicated to social media and our social media presence has expanded from Facebook, Twitter and YouTube to Pinterest, Instagram, Tumbler, and Google +. With the expansion of our social media presence, the need for policies and guidelines became obvious. I reviewed our social media guidelines and was very happy to find them to be through and well thought out. I have included several of our guidelines in my own policies, but also looked to other colleges and university to see if anything could be added. The following sites were very helpful to be in my research.

• http://www.hamilton.edu/social/creating
• http://www.k-state.edu/socialmedia/bestpractices.html
• http://www.colorado.edu/social-media-cu/social-media-guidelines

• http://web.vanderbilt.edu/resources/social-media-handbook/

In my document, guideline 13 states that all new social media sites must be approved by the Marketing department. I debated this guideline because it seems to contradict the organic nature of social media. However, as we have discussed in this class, digital footprints are impactful and rouge sites must be mitigated to protect the College image.

It is in the best interest of the College to protect its image and to do so, the social media policies and guidelines must be known throughout the organization. In an effort to communicate with staff and students, the following tactics will be used to information the organization about social media guidelines:

·         Place policies on the public website

·         Place policies in the staff/student portal

·         Send a campus-wide communication via email

·         Included education about the policies in the orientation for new student clubs

Social Media Cases

I'm not an educator and my background as a webmaster wasn't exactly a content area that fit well in regards to social media projects. However, at the college where I work my role is in the Marketing Department and when I broadened my line of thinking to social media and marketing projects I found a lot of examples to curate.

I had never used ScoopIt before and since I used Delicious for the last curation assignment I thought it would be beneficial to mix up the technology use. Scoopit was easy to use and I liked the visual elements it pulled in from each post.

http://www.scoop.it/t/social-media-education-projects

I found a wide variety of assignments that analyzed and evaluated a company's social media usage. In almost all of the assignments, blogs were the technology medium used for students to share their work. However, I think a Facebook group like our class is using could be used instead. In a lot of the examples I found there seemed to struggle to get the students to interact with each other - there were a lot of blog posts but not a ton of comments on them. I think that's why Facebook might be a better tool - it's easier to comment and would provide a central location for all the interaction rather than skipping from blog to blog. I think that it's difficult to mimic the community aspect that more organically formed groups have and Facebook helps to foster that.

My favorite project that I found compared the Facebook pages and interactions for Wendy's Frosty vs. the corporate page. First of all the author of the post had a sense of humor that is always appreciated. I think this type of project is great because it uses a comparison of an actual project that the student is familiar with. Many of the projects I found showcased sites like Nike and H&M - companies that are connected with the students.

This assignment was more difficult than I thought it would be. After struggling a bit to choose a topic, I then found it challenging to find actual assignments...in the end I think I found a nice variety of assignments that had a mix of Facebook, YouTube, Twitter, and blogs.

PLE Reflection

Initially I was daunted by the requirement to include 10 online communities in my diagram. I didn’t think I used that many, but I started adding up my list and was surprised to see that I probably could have included a few more!

 

To create my diagram I thought about how and why I use social media…I felt there was a pretty clear distinction between my work life and personal life, but the reasons why I used them were the same for both: connect, share, and learn. Whether it’s connecting to friends or coworkers, sharing on my personal blog or my blog related to work technologies, or learning about SharePoint or how to clean my dog’s ears (yes, I did a search on YouTube for that) – the underlying reasons for my personal learning networks are the same – it’s just the compartments of my life that change. That idea of compartments it what sparked the idea of the honeycomb. Even though I often segment my usage everything is also connected…I often visit YouTube from Facebook and Instagram from Twitter…

Several of my classmates grouped their social network usage by purpose, Jessie noted usage for work and social but added the additional element of school which I thought was fitting. Christina had a similar “connect, share, learn” theme but with the element of reflect which I really liked. Nona and Kara both grouped their networks by purpose like professional development, presentation, etc, but Nona took the unique spin of showing how everything flowed together like blood through the human body.

Several of my classmates took an approach that was different than separating by usage - I really liked Cindy’s take on how the larger the icon was the more prevalent her usage was. Betty used a similar method where the distance the icon was from her name was equivalent to the frequency of use.

It was fun to see everyone’s creative juices flow and how one topic could manifest itself in such a variety of ways.

Real Time Professional Development

Twitter Chats

I did not know Twitter Chats existed before this assignment. Initially, I was skeptical because I didn’t think there would be any that I would be interested in, and I also thought Twitter was the wrong technology for something like this. I was definitely wrong on my first thought and maybe halfway wrong on the second. There are TONS of Twitter chats out there on a whole variety of topics. Some are pretty organic and seem to be run by average joes and enthusiasts while others are more corporate in nature and are used for education and marketing. I found the more tightly managed and moderated ones were more successful for me.

As for Twitter being the right technology, I’m still on the fence. I used the web interface for almost all my chats and if the chat is small that’s okay – but if the chat is large I found the web to be overwhelming. I’d refresh my screen and it seemed 18 more chats had popped up and by the time I’d skimmed them 18 more had loaded. I just couldn’t keep up and the content and for several of the chats it was so good I wanted to. I switched into Hootsuite and that helped, but it still felt like I was doing something wrong. I can’t even imagine trying this on a mobile device.

Once of the interesting things about Twitter is the concept of retweeting. I understand it’s Twitter etiquette to re-tweet content you find interesting, but that caused issue in several Twitter chats. One chat had two moderators and I posted a question and then it was retweeted by both moderators causing it to appear in the feed three times – multiply that by numerous participants in the chat and it’s no wonder I had trouble keeping up!

Still, I had two chats that were stellar and this technology is something that “kids these days” are using so I need to use it too so that I stay connected to them and the means by which they are communicating.

Webinars/WebCasts

In general, while the webinars were good, I did not find them as engaging as the Twitter Chats – the Twitter chats move a lot quicker and you have to be on your toes to keep up. All the webinars I participated in didn’t really allow for participation as there were a lot of participants attending. The technology allowed for it but the presenter didn’t turn it on.  There were a few that had time at the end of questions but it wasn’t as interactive as the Twitter chats. I participated in a town hall that was an exception – they used Twitter to field questions which was great.

Interesting to me, was that all but one webinar used GoToMeeting for the technology – I thought there would be a variety of technologies but there wasn’t. No one used the Q&A option – they all had it disabled.

With webinars it seemed the presenter was in full control and could make or break the presentation – however, with the Twitter chats there were more people involved who could influence the ebb and flow and I liked this. Webinars have been around for a while and I think I will use them if the topic seems relevant, but Twitter chats were new to me and something I could see myself participating in with regularity if I found the right group.

Managing Your Digital Footprint

Have you ever Googled a potential employee? An ex-boyfriend or girlfriend? A co-worker? Your digital footprint has the ability to convey a lot of information about you – do you know what it’s saying? Just as a business strives to manage its online presence, so should you – and below are 10 strategies to do so.

1)      Establish Governance – While the idea of governance sounds like it’s for a business or educational institution – it can translate to the personal sphere as well. Whether it’s a husband and wife talking about their kid’s online presence or individual – it’s important to give some serious thought to how you want to manage your online presence. For example, before you open a new account on a social media site, think about what you plan to post and who you plan to interact with. (Hootsuite, 2013)

2)      Develop a plan/strategy – After you have established governance, you need to develop a strategy. For example, if you’ve identified that you only want to use Facebook for personal use what is your plan when your boss issues you a friend request? It’s worth taking the time to think about what you’ll say and how you’ll say it. (Hootsuite, 2013)

3)      Write Your Own Blog – One strategy to creating a positive online presence is to make sure you are controlling the content, and a blog is a great way to do that. A blog that has the right keywords and tags can help ensure that content you want is at the top of search results. (Manchester, 2013)

4)      Establish an online presence – If a blog isn’t your thing, there are lots of ways to get a positive presence online. Consider publishing an article about a topic in your field of expertise - website editors are in constant need of new and fresh content. This is a great way to gain a reputation within your industry. (Morrison, 2011)

5)      Promote Your Profile – Whether it’s a blog or a link to your professional profile – you can help make sure it gets noticed by linking it everywhere - on business cards, brochures, and in the signature line of every email you send. (Fletcher, n.d.)

 

6)      Keep your personal and work life separate. Make sure that you don’t use work email for personal means. Create a separate email account for personal correspondence. (Manchester, 2013)

7)      Regularly check your digital footprint – Google yourself regularly. You may consider setting up a Google alert so you get notified if there is information with the keywords you specify posted online. (Grovo, 2013)

8)      Social Media Cleanup – Even if you are being responsible with your social media posts, it’s a good idea to clean up sites you no longer use anymore (think My Space or Friendster). Delete or deactivate the account, make it private, or remove as much information as you can from the profile. (Grovo, 2013)

9)      Keep account names and handles professional. Your name and account handle or email address is the first impression others will have of you online and HotStuff334@emailaddress.com may not be the best first impression. A safe and usually easy choice is to use your full name or a variation of it. (Morrison, 2011)

10)   Use a standard biography. Lots of social media sites and account setup areas ask for a biography or "About Me" section. Writing a standard biography will help to save you time and ensure you represent yourself consistently on every site. (Morrison, 2011)

References

Fletcher, L. (n.d.). How to Quickly Build Your Online Presence . Retrieved from Blue Sky Resumes: http://www.blueskyresumes.com/free-resume-help/article/how-to-quickly-build-your-online-presence/

Grovo. (2013, September 19). Clean Up Social Networks. Retrieved from Grovo: http://www.grovo.com/online-reputation/clean-up-social-networks

Hootsuite. (2013). Securing Your Organization in the Social Era. Retrieved from Hootsuite University: http://learn.hootsuite.com/webinar/social-media-governance

Manchester. (2013). Managing Your Online Presence. Retrieved from Manchester.edu: http://www.manchester.edu/osd/career/documents/OnlineJobSearch09.pdf

Morrison, T. (2011, June 15). 5 Shortcuts for Creating a Positive Online Presence for Your Job Search. Retrieved from Yahoo Voices: http://voices.yahoo.com/5-shortcuts-creating-positive-online-presence-8594421.html

 

Digital Footprint

I recently saw a story on the Today Show that chronicled the digital footprint of one of their interns for a day. Some of the “prints” were obvious – such as posting a status on Facebook but others I hadn’t initially thought of such as going through security to get to the subway or having a traffic camera scan for facial recognition. I was reminded once again of how connected we are and how much information is being tracked.

Sometimes I love my digital footprint, like when I connect with an old high school or college classmate on Facebook. Sometimes I am terrified of my digital footprint, like when I hear a story about child predators and I think of all the photos I have of my kids online. I’m a “mommy blogger” and while I am careful about what I post I know my digital footprint is larger than most.

I have done Google searches on myself in the past so I wasn’t really surprised by anything I found while researching my digital footprint this week. However – I get frustrated with Facebook because as their site continues to change I feel like it exposes more and more and my “public profile” without me realizing it. It reminds me of this comic I saw (on Facebook no less).

photo credit: someecards.com